Developing a business name may seem to be one of the easiest tasks (and maybe it is), but one should remember that the name is the basic foundation of the whole business. A good business name can help to lead the business to success. This article will discuss some business name ideas.
A business can be named after oneself (the owner of the business) or a loved one. Such business names will have a powerful appeal to the owner of the business, but customers may dislike the name. This is especially true if the business name is a lengthy one or if it is hard to pronounce. If the owner still wishes to use a personal name for his/her business, then it’s advisable to condense the name, so that it will be shorter and easier to pronounce.
A business can also be named after the type of product or service that it offers. For example, a company making sweets can be named ‘the candy shop’.
Naming a business with the product/service name has the advantage that the customer will be immediately informed of the product/service offered by the company. The disadvantage is that, if the business chooses to expand to other areas (of business) in the future, the company name may become redundant (and even misleading) in those areas of business.
Another method to develop a business name is to invent a completely new brand name. Some of the most successful companies (such as Microsoft and Google) have used such unique brand names.
Business name ideas can also be found through the internet. There are several websites which offer more tips on developing attractive business names. One may also be able to get a business name developed by subscribing to these websites (usually one has to pay a fee for subscription).